This one was for Un-carrier On, T-Mobile's limited-edition smart luggage line made in collaboration with Samsara. The spot was built straight from storyboards, using Cinema 4D's Mograph systems to give the whole piece a semi-psychedelic energy. Our main contribution was the hero moments: the product reveals on the runway, a tunnel built entirely out of luggage, the T-Mobile logo formed from suitcases, and a peephole shot that pushes through into a view of the globe, airplanes and all, before revealing the phone and motion graphics end card.

The challenge wasn't any single shot, it was keeping the whole thing moving. It's not a true one shot oner, but it plays like one, constant forward momentum with transitions built to feel seamless from one animated element into the next. Getting that many moving pieces to hand off to each other smoothly, without ever letting the energy dip, took a lot of choreography.

This remains one of our favorite pieces we've worked on, mostly because of how many systems had to work in concert at once and still feel effortless.